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American exceptionalism, the wisdom of an entrepreneurial free market, and job creation wrapped into one. The marketplace, not the government or the law, is always ready and able with a solution for any problem, for a price, so that a given American can 'save' themselves while others.....well for others, who aren't packin' and whose kids don't have $300 armored backpacks.....things may not turn out too good.
While assault gun sales spike upward post-Newtown, so have sales of bulletproof backpacks, bulletproof laptop cases and other options to body armor your child or yourself. Guns and body armor, all you and your child need to be safe in America, a nation that spends more money on 'national security' than any country in the world. We can have our guns, and with body armor, your child can confidently crouch behind their Amendment 2 RynoHide backpack as it absorbs the fusillades of high velocity projectiles, knowing they will be safe and survive, while their classmates.......take their chances....(I linked to Google cache of the Amendment2.com site as they seem to be unable to handle hits on their site).
It is a sort of the survivalist mentality brought to your local elementary school. Mother Jones:
.....The Centurion Shield RynoHide backpack-insert goes for $199—$100 less than the armored Disney Princesses backpack. So why would you pay the extra Benjamin? As Williams explains it, "With kids, you never know when they're gonna take something out of their backpack and not put it back in." Amendment II isn't the only company that has realized that, with the epidemic of school violence, there's money to be made in marketing kid-friendly body armor. At least a half-dozen companies hawk variations of the armored backpack, many of which explicitly play to fears of another Columbine. "My Child's Pack," from the Massachusetts company Bullet Blocker, goes for $224.99 (it's currently on sale for the holidays)....
Every day 85 Americans are killed by guns, 53 from suicides, and 774 were killed between 2006-2010 in mass shootings (four or more victims killed in one incident). Mass shootings occur once every 2 weeks on average according to FBI statistics reported by USA Today.