Cleaning Up The Message

    1. A better name for the legislation:

    "The Health Care Improvement and Insurance Choices Act of 2009"

    Ditch Teddy's name because he wouldn't want his name to be used as another right-wing talking point against reform. He wasn't that vain and the name has to be short but descriptive.

    2. Rename "the Public Option" to "the Congressional Plan."

    3. Drop advance directives and end of life planning from the bill. Take it up later, separately.

    4. Shave off whatever other non-essential points of contention exist in the legislation and deal with those goals separately, as well, so that the message is focused, streamlined and takes on as few problems at a time as possible.

    5. Get a team of editors and legislative staff together to whittle the language of the bill down to as few pages as possible, in as much laymen-speak as possible. Set a goal of 300 pages and see if it can be done.

    6. Turn Socialism on its head into Samaritanism, the Sermon on the Mount and the entire basis of Juedo-Christian social philosophy.

    7. Control the message. Don't argue on their turf. Argue on ours.

    And feel free to add your own suggestions for streamlining and strengthening the message. If you find this post useful, please recommend it.


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