Maiello: Defeat the Press
Wolraich: Obama at the Gates of... Gates
The other day, I wrote a piece of snark about Joe the Plumber's brand going global, inspired by an actual quote from a Greek analyst about "Joe the Greek Plumber." Today, I read that the Joe the Plumber has hired a manager. Seriously. Jim Della Croce, president of the Nashville-based Pathfinder Management group, explains his plans for Joe the Celeb's future:
"Joe the Plumber is fast becoming a brand...It's going to be our job to find Joe's strengths and give him some options."
In my parody, I also mentioned "Joe the Spokesperson." Croce likes the concept...
"It wouldn't be far afield to have Joe be the spokesperson for Home Depot, for example, representing the shoulder-to-the-wheel working stiff."
Then Croce ventured into territory beyond even my twisted imagination:
Mr. Della Croce said he was even thinking of having Mr. Wurzelbacher record some music... "Joe is a hard-core country music fan, and he can carry a tune," he said. "We're not calling him anything, though, until we get him into a studio."
Lest any of you are concerned that Joe the Celeb will forget about Joe the Plumber, fear not:
"He really isn't selling out in any way, shape or form. We just want to see where he can have a positive impact."
No word yet on Croce's plans for the Greek market.